This is the article I was not sure I would write. Not because I do not have anything to say, but because building in public means saying things before you know how they end — and I am still in the middle of this story.
But that is exactly the point. If I wait until I have all the answers to talk about what I am building, I miss the most valuable part: the real-time case study that proves whether the thing I teach actually works.
Here is where I am, what I have built, what AI is doing for me, and what I have learned so far that I did not expect.
The Context
I built RSM Federal into a seven-figure government contracting training business. 25,000+ people trained. Over $14 billion in contracts helped win. That business proved the model: you can build significant recurring revenue from a specific, valuable audience if you have the right offer, the right community, and the systems to deliver consistently.
The Feral Creator is my second act — applying everything I learned at RSM Federal to the creator economy. The core thesis is that you do not need a massive audience to build a massive business. You need the right offer, the right community, and the willingness to show up authentically. And you need systems that scale without requiring you to be everywhere at once.
AI is central to the build. Not because it is trendy — because it is genuinely how I am able to run a content operation, build courses, serve a community, and document the entire process in real time without a large team.
"The point of building in public is not to perform success. It is to document reality — including the parts that are messy, uncertain, and still being figured out."
What AI Is Actually Doing in This Build
Content production at volume. I run daily live sessions through Riverside.fm. Every session becomes a transcript. Every transcript becomes articles, social posts, newsletter content, and clips. Claude handles the written repurposing. ChatGPT handles visuals when I need them. Without this system, the content output I am producing would require a team of three. With it, it requires me and the right prompts.
Course development. The Feral Method — my six-module framework for building a creator business — has 41 core training videos with full deliverables. Every piece of that course content was developed with Claude as a thinking partner and drafting tool. I brought the framework, the experience, and the specific knowledge. Claude helped me structure it, develop it, and produce the written materials at a pace that would have taken three times as long manually.
Newsletter at scale. I have published 30 comprehensive newsletters since launch. Each one follows a consistent format — the Feral Method framework, character universe, one major action item. Claude produces first drafts. I rewrite significantly to get them into my voice. But the process is 90 minutes instead of four hours, which means I actually do it every week instead of skipping when life gets busy.
Community management infrastructure. The Circle community that hosts The Feral Creator has onboarding sequences, welcome content, and engagement prompts — all built with AI assistance and running automatically so the community experience is consistent regardless of where I am or what else is competing for my attention.
What I Did Not Expect
I expected AI to save me time. It has. What I did not expect was how much it would improve the quality of my thinking by forcing me to articulate things clearly enough for AI to be useful.
When you are prompting Claude for a framework or a course structure, you have to know what you actually think before the output is any good. Vague inputs produce vague outputs. The discipline of crafting specific, context-rich prompts has made my own thinking clearer — which makes the content better, which makes the teaching better, which makes the community more valuable.
I also did not expect how much the building-in-public piece would compound. Documenting this journey in real time creates content, builds credibility, and generates the kind of trust that closes sales without a traditional sales conversation. Every article on this site, every newsletter I send, every live session I run is proof of concept — not just for The Feral Creator's methodology, but for the AI implementation approach I am teaching.
Where I Am Right Now
Still building. Still figuring things out. Still finding places where my assumptions were wrong and adjusting. The Feral Creator is not a finished product — it is an active build with real people in the community, a content engine running consistently, and a methodology being refined in real time through actual use.
That is the point of building in public. Not to present a finished story, but to document an honest one. The lessons in these articles are not things I read somewhere and summarized. They are things I am testing in my own business, finding to be true or not true, and sharing as I go.
If you want to follow the build as it happens — the real decisions, the real numbers when I am ready to share them, and the real adjustments as the market responds — the newsletter is where that lives. Subscribe below and come along for the build.
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